HOSPITALITY & LIFESTYLE EXPERIENCE CONSULTANTS
ABOUT OUR COMPANY
HOW TO WOW is a leading company in the field of customer experience, which creates hospitality concepts and translates them into memorable moments of truth, magic and presence.
Over the years, we have developed cutting-edge strategies and work methods, which have helped dozens of successful businesses to build authentic relationships with their customers, and to retain a sense of excitement, innovation, and a reason for loyalty.
The WOW Team
MICHAL GAON AVICHAI
CEO & OWNER
Over 25 years of experience as a senior manager in local and international firms.
For the last 15 years, I have headed “Pyramid Customer Experience”, specialising in creating creative content for our customers through experiences and events, which convey the strength of the brand and its differentiating value that creates demand and appreciation. I believe that happiness is pleasure with meaning, and to create a memorable customer experience – we must give meaning to the pleasure – meaning that creates demand and leaves an emotional impact.
My past record includes working for over a decade in an international hotel chain, a comprehensive course at the Disney Institute, and participation in the exciting challenge of creating and establishing the concept of theme hotels in Israel. This extensive experience, coupled with lots of enthusiasm, is what I bring to now to the new company – HOW TO WOW – that helps organizations to create real value for their customer experience. main areas of expertise are: business development and management, marketing, creative, customer experience strategies, communications and customer relationships, brand strategy, human resources, and most important – passion and love for my profession!
The WOW Projects
- 30 years of experience in local and global brands -
OUR CUSTOMERS
The WOW Press
Create a new life at 60
Chip Conley, the hospitality entrepreneur and the man behind Airbnb, has embarked over the past decade on a new mission: to teach people how to turn midlife into a season of growth, boldness, and fulfillment. Michal Gaon-Avichi met with him for a special interview, in which Conley shares the new connections he is creating around the world—and what awaits all of us when we choose to keep dreaming in the next chapter of our lives.
Turn the ordinary into the extraordinary
The hospitality world has changed beyond recognition over the past few years. What was once perceived as customer service has evolved into an experience that must be elevated and amplified. Michal Gaon-Avichi, founder and CEO of How to Wow, lives the world of “hospitality” not only as a profession, but as a way of life.