The Process
We guide your business from the concept formation phase to the last details, in a 10 step process:
1#.CONCEPT & STORY
2#.GUESTOLOGY
3#.CUSTOMER JOURNEY
4#.ENGAGEMENT
5#.WOW ART & DESIGN
6#.TOTALLY WOW
7#.WOW MANUAL
8#.MARKETING
9#.WOW DIGITAL INTERACTIONS
10#.FOREVER WOW
Bits and Pieces by:
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1# CONCEPT & STORY
Developing the concept and building a brand book
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2# GUESTOLOGY
In-depth study of the target clientele: What are their needs, desires and dreams, What will make them come back?
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3# CUSTOMER JOURNEY
The customer’s detailed journey at all the crucial moments of truth
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4# ENGAGEMENT
Guiding, assimilating and emotionally engaging your employees with the story, with the promise, with the values and behaviors derived from it, and creating an organizational culture in the spirit of your brand spirit – as a living, breathing entity.
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5# WOW ART & DESIGN
Choosing and tailoring contemporary art to the brand’s story. Design and styling of the physical environment and external space. Accessories at all encounter points with the customers.
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6# TOTALLY WOW
Creating a total customer experience that encompasses all aspects of the experience: language, identity, clothing, fragrance, tools, music, communications and marketing channels, organizational culture – and their translation into infrastructures and ongoing work processes.
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7# WOW MANUAL
​Preparing a detailed manual for the implementation and actual experiences at all encounter points with the customer.
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8# MARKETING
Consulting and creating a marketing strategy tailored to the brand’s story emphases, creative, design, content writing, producing events, special gestures, and sales promotion activities.
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9# DIGITAL INTERACTIONS
Digital marketing tools and communication channels, and creating added value for the customer.
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10#FOREVER WOW
Managing and controlling all aspects of the relationships and contact with the customer: digital media, social media, loyalty and customer retention, feedback, satisfaction, and striving for innovation and constant improvement.